EPISODE · Jul 2, 2024 · 43 MIN
How Marriott Changed Travel Marketing with Marc Graser | Ep 10
from Radical Content · host Marc Graser, Eric Grey
00:00 Introduction and Background06:17 Transitioning from Journalism to Brand Storytelling09:33 Creating a Successful Content Hub: The Marriott Traveler Story21:13 The Value of Authentic Storytelling in Brand Marketing23:01 The Role of Leadership Support in Content Marketing26:05 Tailoring Content for Different Platforms and Formats31:04 Moving Beyond Campaigns: Building Long-Term Relationships with Audiences35:30 Changing Brand Perception through Content Marketing38:57 Conclusion37:04 The Importance of Content and Storytelling for Travel Brands40:24 Opportunities in In-Flight and Hotel Content41:45 The Power of Content Franchises and Formats52:08 The Value of Paid Social Media in Content Distribution56:28 Creating Engaging and Fun Content for Brands01:00:16 The Role of Print Publications in the Digital Age01:02:48 Engaging with Audiences Beyond Experiential Events01:04:03 Promoting NMG and LayTravel
What this episode covers
In this episode, Eric Gray interviews Mark Graser about his career in content marketing and his work at Marriott. They discuss the importance of inspirational content, the transition from journalism to brand storytelling, and the challenges and successes of creating a content hub like Marriott Traveler. They also touch on the need for consistency in content creation, the value of authentic storytelling, and the importance of leadership support in content marketing.
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How Marriott Changed Travel Marketing with Marc Graser | Ep 10
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