How MarTech Delivers the Promise of Relevant, Personalised Experiences at Scale

Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on: • How the roles of the CMO and CIO are converging. • How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale. • Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience. • Why digital transformation is only as good as its ability to stick and be measured. • How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI. • Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.