How MarTech Delivers the Promise of Relevant, Personalised Experiences at Scale

from Marketing Engagement Examples of Excellence · host EngageMarTech.com

Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on: • How the roles of the CMO and CIO are converging. • How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale. • Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience. • Why digital transformation is only as good as its ability to stick and be measured. • How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI. • Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.

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This episode is 35 minutes long.

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This episode was published on May 30, 2023.

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