How Mary Barra Steered GM Through an EV Reinvention

What this episode covers

Episode 25 of The CEO Diary examines Mary Barra's decade-long transformation of General Motors. Lucas and Luna discuss Barra's unconventional path from plant manager to CEO, her decision to phase out gasoline engines by 2035, and how she navigated the 2024 battery recall crisis that tested GM's Ultium strategy. They explore Barra's bet on vertical integration—building battery cells in-house—versus the industry trend toward outsourcing, and break down the numbers behind GM's 2025 EV market share gains. The hosts also touch on how Barra's engineering background shaped her approach to safety culture and talent retention, including the surprising retention rate of female engineers at GM. A concrete case study in legacy-industry reinvention. #MaryBarra #GeneralMotors #GM #ElectricVehicles #EVTransformation #Ultium #BatteryTechnology #AutomotiveIndustry #VerticalIntegration #LegacyReinvention #SupplyChain #SafetyCulture #EngineeringLeadership #CEOPlaybook #Business #Leadership #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories?

This episode is 13 minutes long.

When was this The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories episode published?

This episode was published on June 1, 2026.

What is this episode about?

Episode 25 of The CEO Diary examines Mary Barra's decade-long transformation of General Motors. Lucas and Luna discuss Barra's unconventional path from plant manager to CEO, her decision to phase out gasoline engines by 2035, and how she navigated...

Can I download this The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.