How Mary-Kate and Ashley Olsen Built Two Billion-Dollar Empires (Part 1)

Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakeford, author of the new Celebrity Intelligence newsletter, joins Back Row to break down the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything. Part Two — revealing the secrets behind The Row — is available to Premium subscribers. Sign up at Back Row to get newsletter access included with your subscription, or in Apple Podcasts or Spotify. Find Part Two in Apple Podcasts here Find Part Two in Spotify here Chapters 00:00 Introduction 01:40 Dan Wakeford and Celebrity Intelligence 02:47 Why the Olsens are a unique case study 07:50 The Full House casting story 10:07 The reality of child stardom 16:22 How their personalities diverged early 19:49 From pennies to $80,000 an episode 26:27 The home video empire begins 33:28 The billion dollar licensing machine 48:00 Turning 18 and taking control 53:41 NYU and the paparazzi years 57:47 How everything changed Learn more about your ad choices. Visit megaphone.fm/adchoices