How Mash Gang Built a Cult Brand by Breaking the Rules – with Jordan Childs

from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver

How do you build a cult beer brand by doing everything differently? Just ask Mash Gang. 😈🍻In this episode, I chat with Jordan Childs, founder of the rule-breaking, alcohol-free brand that turned chaos into community and built a following by being proudly weird, bold, and unapologetically itself.We cover:– How Mash Gang went from pandemic side project to cult sensation– Why niching hard builds real loyalty– How internal values drive standout creative decisions– Why being weird isn’t risky, it’s smart strategy– What big brands can learn from small, scrappy ones👉 If you’re a brewery founder, brand builder, or just ready to think beyond the drinker—this episode’s your blueprint for breaking the mould.

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This episode is 1 hour and 14 minutes long.

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This episode was published on August 20, 2025.

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