How McDonald's NZ restaged an iconic song to support national unity

A Gold WARC award for effectiveness winner, we hear how, after a series of hate crime attacks, McD’s used an update of their iconic Kiwiburger song to drive an important cultural conversation in New Zealand, resulting in the best sales period ever recorded.

Episode metadata supplied by the publisher feed · Published Mar 3, 2022

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How McDonald's NZ restaged an iconic song to support national unity

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