EPISODE · Mar 3, 2022 · 37 MIN
How McDonald's NZ restaged an iconic song to support national unity
from On Strategy Showcase · host Fergus
A Gold WARC award for effectiveness winner, we hear how, after a series of hate crime attacks, McD’s used an update of their iconic Kiwiburger song to drive an important cultural conversation in New Zealand, resulting in the best sales period ever recorded.
What this episode covers
A Gold WARC award for effectiveness winner, we hear how, after a series of hate crime attacks, McD’s used an update of their iconic Kiwiburger song to drive an important cultural conversation in New Zealand, resulting in the best sales period ever recorded.
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How McDonald's NZ restaged an iconic song to support national unity
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