How McDonald's Went From Bottom 5% To #1 In The World In Just 5 Years (The Training Secret)

Peter Richie, the first CEO of McDonald's Australia, shares the origin story of losing $15 million over 7 years before turning profitable. From opening the first McDonald’s Australia using a generator, to taking it from the bottom 5% globally to #1 in just 5 years. He reveals why he spent 30% of corporate profits on training, the exact scripts used to build confidence in 15-year-olds, and how McDonald's now sells 1 in 4 coffees in Australia. This episode is jam packed with information for anyone from a 15-year-old starting out in hospitality to veteran managers, franchisees and franchisers. You’ll hear:00:00 - Opening the first McDonald's: "Projections were double what we actually did”04:21 - The $15 million lesson: Why Peter refused to franchise for 7-8 years 08:12 - Dealing with self-doubt while burning HQ cash09:06 - It took 6 years to avoid bankruptcy 09:54 - We had to open the store with NO ELECTRICITY16:57 - The 30% gamble: How Peter convinced HQ to spend 30% of bottom line on training18:08 - From bottom 5% to #1 globally in 5 years: The productivity metric that changed everything20:03 - The confidence breakthrough: Why 15-year-olds became amazing decision makers with proper training28:03 - Creating 19-year-olds who can run $10M businesses: The detailed training system explained36:40 - McDonald's coffee dominance: Sells 1 in 4 coffees in Australia (20 hours to train each barista)41:25 - The Magic of McDonald’sAnd so much more…Watch the YouTube Version of the Podcast hereTo claim your free copy of The Magic of McDonald's, head here. Limited to the first 50 people only.OR if you missed out, you can buy your copy online at The Book Advisor while stocks last.If you're currently struggling or you want to build a business you love and get more time back, book a Call with our team here so we can help you work through your biggest problem right now.  Check out the behind the scenes over at @foodie_coaches and @tim.kummerfeld