How Media and Storytelling Shape The Future of Aviation: Liz Moscrop

In this episode, René chats with Liz Moscrop about her unique career combining aviation, messaging, and video production. From early days in journalism to building a global media company focused on the aviation sector, Liz shares what it takes to simplify complex topics, lead with purpose, and stay ahead in a rapidly evolving industry.Tune in as they discuss:How Liz turned a background in media (and even stand-up comedy!) into an aviation careerThe growing role of storytelling in shaping industry strategyWhat makes aviation communication clear, credible, and impactfulThe leadership skills needed to thrive in fast-changing operational environmentsAbout Liz MoscropWith 20 plus years as an aviation storyteller, and the last nine focused specifically on video, Liz Moscrop has had the privilege of working with some of the biggest names in the aviation and aerospace industry, including reverse mentorship from some of the brightest young talents including social media influencers and content producers.It’s fair to say that Liz brings a completely unique perspective to video projects she’s involved with from cinematic corporate videos to a much more personal style in line with contemporary storytelling. Clients have included Bombardier, Gulfstream, Luxaviation and CAE Flight Training to name a few of the heavy hitters.Her route into aviation was not straightforward. From being an international speaker and stand-up comedian, to being part of the team that launched the first Chinese internet company on the NASDAQ, her career has been anything but ordinary.As the former president of Women in Aviation International UK, she co-organised a promo at the 2018 Farnborough Airshow in 2018 to inspire young people into aviation careers She also sat on the communications committee for the Women in Aviation and Aerospace Charter and co wrote best practice diversity and sustainability standards for the European Business AViation Association’s STARS Committee..https://www.linkedin.com/in/lizmoscrop/ https://www.youtube.com/@GearUpTV Thanks for tuning into the show! Subscribe so you don’t miss future stories from women shaping the skies. If you enjoyed today’s episode, leave a review and share it with a friend. It’s one of the best ways to help us grow the Fly Girls’ Guide community! https://weareflygirls.com/ https://www.linkedin.com/company/weareflygirls/ https://www.instagram.com/weareflygirls_ https://www.facebook.com/weareflygirls https://www.youtube.com/@weareflygirls Connect with UsSubscribe to the show so you don’t miss future stories from women shaping the skies. And if you enjoyed today’s episode, leave a review and share it with a friend. It’s one of the best ways to help us grow the Fly Girls’ Guide community! https://weareflygirls.com/ https://www.linkedin.com/company/weareflygirls/ https://www.instagram.com/weareflygirls_ https://www.facebook.com/weareflygirls https://www.youtube.com/@weareflygirls