How Media Is Changing Customer Acquisition in Sports Betting | Jeremy Stein

Jeremy Stein shares how media is reshaping customer acquisition in sports betting, and why connected TV is becoming one of the most important growth channels in the industry. In this episode, Jeremy explains why media has moved from a top-of-funnel awareness tool to a measurable performance channel, how connected TV gives brands more precise targeting and attribution, and why this shift is changing the economics of sportsbook marketing.We break down how connected TV creates a one-to-one relationship with viewers, how media teams can better understand the path from ad exposure to conversion, and why authenticity remains essential when using content, creators, and communities to build trust. Jeremy also explains where betting brands are still struggling to reach new audiences, why casino-only players remain a major opportunity, and how prediction markets could shape the next wave of media-driven player acquisition.This is essential listening for operators, media teams, affiliates, and sports betting professionals who want to better understand customer acquisition, connected TV, attribution, and the future of betting media.What you’ll learn in this episode:What role media content plays in the sportsbook acquisition funnel todayWhy connected TV is changing how betting brands reach customersHow connected TV turns television into a measurable performance channelWhy one-to-one targeting matters more than traditional linear TV reachHow media exposure can now be tracked across devices in the same householdWhy authenticity is essential for content that builds trust and actionHow creators and communities are changing brand discoveryWhat kinds of audiences betting brands still find hardest to reachWhy casino-only players are becoming a key acquisition targetHow prediction markets may reshape betting media over the next few years