How Men’s College Basketball is Looking to Connect with Fans

March is a month synonymous with college basketball. The NCAA Tournament is just a few weeks away, but with the Super Bowl, the NBA, Spring Training, and the stars of women’s college basketball shining a spotlight on the sport like never before, it’s been a difficult men’s season to get a firm grasp on. ESPN Senior Basketball Reporter Myron Medcalf explains how schools are looking to draw fans in during a period of declining attendance, and then explains how the men’s side is facing more trouble than ever in connecting with casual fans. Learn more about your ad choices. Visit podcastchoices.com/adchoices