How Mercedes-Benz of Coral Gables Built a Top-Tier Dealership

In this episode, we go inside Mercedes-Benz of Coral Gables to explore what it takes to run a top-performing luxury dealership — from sales and service to team culture and community impact.We talk about moving the dealership, building a strong team, sales performance, certified pre-owned vehicles, Maybachs, G-Wagons, and what really goes into customer experience. We also cover how service works, loaner cars, best times to buy, negotiations, and how much you can make working in luxury auto sales.This is a behind-the-scenes look at the business of Mercedes and how it connects with the Coral Gables community.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:52 Moving the Dealership4:12 About Peter5:57 What Differentiates Mercedes Coral Gables 7:15 Changes in Coral Gables8:53 Building a Team10:18 Sales Numbers11:05 Affordable Options12:38 Eddy’s Story15:25 Beginning of Mike’s Career17:56 Gus Machado Story22:31 Moment He Realized He Can Make It a Career25:23 Starting Work at Mercedes28:54 Role of the Ambassador33:37 Supporting Charities and Giving Back38:33 Working Hours39:52 Top 3 Restaurants 44:13 Intro #2 44:58 How Jose Ended Up at Mercedes47:33 Service Department in Mercedes vs Other Brands48:51 Giving New Models as a Replacement in Service49:47 Deals on Loaner Cars51:33 Eddy’s Story with the Loaner53:06 Certified Pre-Owned54:53 Maybach and Custom Orders57:10 Best Times to Buy a Car and Sales59:36 Negotiations1:00:40 G-Wagons1:02:11 Technology in the Cars1:03:31 Rolling Back Miles1:05:37 Competitiveness Amongst Salespeople?1:07:28 Training Process1:08:44 Average Time to Sign the Deal1:09:46 How Much Can You Make as a Salesperson at Mercedes?1:11:22 Community in Coral Gables1:12:34 Top 3 Restaurants1:15:50 Outro