How Meta Scaled Employee Advocacy | Zach Blew

Your employees are your company’s most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that modern buyers and candidates trust.In this episode, we are joined by Zach Blew, a Talent Brand and People Programs Leader formerly of Meta and Glassdoor. Zach shares his experience from his time at Meta, including the nuts and bolts of building an employee advocacy program from the ground up, starting with a pilot that achieved a staggering 40% adoption rate.Zach shares his “Goldilocks method” for engaging everyone from the on-the-go sharer to the high-touch executive, and explains how to move past vanity metrics to track hard ROI, such as cost-per-click and direct job applications. He also debunks the myth that advocacy requires a massive content production budget, highlighting how authentic employee voices now take priority over flashy, polished content.Whether you’re struggling to get executive buy-in or looking to scale an existing program, this episode provides a masterclass in driving reach, trust, and bottom-line results through the power of your people.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.