How Michael Barbarita Built a Business by Doing What His Competitors Ignored

Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy.Chapters:00:00:00 – Meet Michael Barbarita & His Business Story00:00:50 – How Michael Built (and Nearly Lost) His Business00:05:36 – The Secret to Turning Leads Into Customers00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back00:12:30 – How to Craft an Offer Customers Can’t Say No To00:14:50 – The Power of Risk Reversal in Scaling a Business00:16:03 How to Create an Offer Customers Can’t Refuse00:25:25 – Final Takeaways & Where to Learn MoreLinks And Resources:Michael on LinkedinNext Step CPONext Step CFO Contact Page: Fill out the form with "Interview Book Interview" in the messageAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!