How Michel et Augustin is importing French dessert staples to the U.S.

from Loose Threads — Inside the new consumer economy · host Loose Threads

#129. Michel et Augustin is a French confectionary brand that entered the U.S. market in 2016. We talk with Evan Holod, the CEO of U.S. operations, about the challenges of making a popular French cookie resonate with Americans. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

Episode metadata supplied by the publisher feed · Published Oct 2, 2019

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How Michel et Augustin is importing French dessert staples to the U.S.

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