How Michelle Burgess turned a blog into an award winning pet brand

When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.She shares how she overcame the many hurdles that were in her way to launch a successful brand and how media coverage really helped her business grow.Michelle has been on TV, on BBC Radio and had her products featured in Coast magazine TWICE.In this podcast episode we cover her journey from having a blog that she started on a whim to an award winning pet brand.Key topics and timings in this episode:0.20 - what to expect in this episode2.15 - Michelle’s background and how the blog started in 20147.16 - How having the blog helped Michelle with coping with her health issues9.18 - Growing her blog into a business13.53 - How Michelle grew a community of people who could buy her products from her blog20.04 - Turning her blog from a hobby to a business where she was selling her products24.57 - How Michelle went about gaining media coverage for her products32.29 - Why it’s important to really think about the titles you want to target40.16 - How securing press coverage has impacted Michelle’s business and her self confidence47.15 - Michelle’s advice to anyone considering building a business - don’t compare, go at your own pace.51.33 - Being part of a community and how this can support you through challenging times.54.57 - What’s next for Scruffy Little TerrierLinks mentioned in this episode:Visit her website: www.scruffylittleterrier.comFind her on Facebook: www.facebook.com/ScruffyLittleTerrierFollow her on Twitter: www.twitter.com/MichelleSLTCheck out Barney and Sandy on Instagram: www.instagram.com/scruffylittleterrierJoin the next Five Day Challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

NOW PLAYING

0:00 1:01:35

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

The Dark Side of the Supplement Industry

Nov 12, 2025 ·35m

Electrolytes, Energy, and the Deadly Salt Fix

Oct 17, 2025 ·40m

Similar Podcasts

Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! Destiny Architecture® Meditations Heather Larson Bring your mediation practice into the Valueverse.

Frequently Asked Questions

How long is this episode of Your pet business, Your way?

This episode is 1 hour and 1 minute long.

When was this Your pet business, Your way episode published?

This episode was published on December 2, 2021.

What is this episode about?

Can I download this Your pet business, Your way episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!