How Michelob Ultra’s “Social Athlete” reframed lite beer ...

What this episode covers

While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's exactly the opportunity Michelob Ultra’s planning team discovered. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this episode. Back live next week.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 51 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 26, 2024.

What is this episode about?

While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's exactly the opportunity Michelob Ultra’s planning team discovered. Thanks to Tracksuit (the...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.