How Micro-Influencers Are Outperforming Mega-Creators

Episode 24 of Influencer Marketing with Fexingo dives into the surprising data behind micro-influencers — creators with 10,000 to 100,000 followers — who now deliver 60% higher engagement rates and 20% lower cost-per-acquisition than mega-influencers. Lucas and Luna break down a real campaign by the skincare brand Bubble, which replaced three celebrity ambassadors with 50 micro-creators and saw a 34% lift in conversion. They explore why platforms like Instagram and TikTok now prioritize reach over follower count, how brands use tools like Upfluence to find hidden gems, and why the era of the 'million-follower guarantee' is fading. Plus, a candid look at how listener support keeps these marketing deep dives ad-free — visit buy me a coffee dot com slash fexingo to join the community. #MicroInfluencers #InfluencerMarketing #BubbleSkincare #EngagementRate #CostPerAcquisition #CreatorEconomy #TikTokMarketing #InstagramMarketing #Upfluence #BrandAmbassador #InfluencerROI #MarketingStrategy #SocialMediaTrends #ContentCreators #PerformanceMarketing #BusinessPodcast #FexingoBusiness #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo