How Microsoft SMB Partners Can Grow an AI Business | Eric Fink, Microsoft

In this episode of the PartnerTalks podcast, host Rick McCutcheon speaks with Eric Fink from Microsoft's SMB Channel team about what it takes for partners to grow an AI solutions business. Eric explains how Microsoft defines success for SMB partners, how partners should think about productivity versus full AI transformation, and what Microsoft means by Frontier partners. The conversation covers Dynamics 365, Business Central, Copilot Studio, AI agents, and why partners must become "customer one" before selling AI to customers. This episode is designed for Microsoft Partners working with SMB customers who want practical guidance on positioning AI, scaling their business, and aligning with Microsoft's direction.