How Mid-Day Squares Created a Superior Product & Loyal Fanbase to Put Them on a Path to $100M

If you haven't heard of Mid-Day Squares yet, you will as this family-run start up out of Montreal is sweeping across Canada and the USA.  In 2018, Jake Karls co-founded Mid-Day Squares with his sister, Lezlie Karls, and her husband, Nick Saltarelli. The trio wanted to create a modern chocolate bar, replacing the unhealthy sugar snacks that litter the food aisles with a low-sugar, high-protein plant-based alternative. In this episode Jon and Jake discuss the recipe for success. Enjoy!