EPISODE · Jul 23, 2024 · 11 MIN
How Mini (and BMW) used psychology to become a cult classic
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
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What this episode covers
It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How? Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.
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How Mini (and BMW) used psychology to become a cult classic
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