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How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav episode artwork

EPISODE · Apr 9, 2026 · 25 MIN

How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav

from Brick by Brick: Building Insurgent Brands · host DSG Consumer Partners

Build Less. Earn More.Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, and why the hardest founder skill at scale isn't spotting opportunity — it's ignoring it.Equal parts honest and provocative, this conversation is for founders who are tired of growth advice that doesn't compound.Visit DSGCP : https://www.dsgcp.comSubscribe now for more founder stories and fireside conversations.You can also watch the full episode on the DSGCP website. 

What this episode covers

Build Less. Earn More. Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, and why the hardest founder skill at scale isn't spotting opportunity — it's ignoring it. Equal parts honest ...

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How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav

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How long is this episode of Brick by Brick: Building Insurgent Brands?

This episode is 25 minutes long.

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This episode was published on April 9, 2026.

What is this episode about?

Build Less. Earn More.Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the...

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