How MINI's strength created a challenge

from On Strategy Showcase · host Fergus O’Carroll

Being synonymous with small resulted in newer, larger models being overlooked. We talk with Jonny Ewles of Media.Monks, London about the UK's APG award winning campaign for the MINI Clubman.

Episode metadata supplied by the publisher feed · Published Feb 3, 2024

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How MINI's strength created a challenge

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