How Mint Mobile Drives Business Innovation Through Marketing with CMO Aron North

In today's episode we have Mint Mobile's CMO, Aron North, join us to discuss everything from how Mint started as a "side hustle" within the business, how they are using marketing to drive true product innovation, and how creative Ryan Reynold's is as a part owner in Mint.Links to anything mentioned in the show:https://www.linkedin.com/company/mint-mobile-llc/videos/native/urn:li:ugcPost:6943242261367308288/https://www.mintmobile.com/ https://www.linkedin.com/in/aronnorth/Find Rival online at www.wearerival.com, LinkedIn, Twitter.You can also watch this podcast on YouTube: https://www.youtube.com/@Wearerival/Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was hosted by Eric Fulwiler. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you.  Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024