How Mischief and CMO, George Felix are refreshing Chili's...

What this episode covers

George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 50 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on July 15, 2024.

What is this episode about?

George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking...

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