How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator | Franchise Leadership Spotlight episode artwork

EPISODE · Feb 18, 2026 · 27 MIN

How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator | Franchise Leadership Spotlight

from Franchise Leader Spotlight · host Katherine LeBlanc

What does it really take to become a successful multi-unit, multi-brand operator?In this episode of Franchise Leadership Spotlight, Mitch Cohen shares his journey from entering franchising to building the infrastructure required to scale across multiple brands and locations.We discuss:How he evaluates franchise opportunitiesThe systems and leadership structure required to grow beyond a single unitWhat franchisors often misunderstand about attracting serious multi-unit operatorsThe mindset shift required to move from operator to empire-builderThis is a must-listen for franchisors looking to attract high-quality MUMBOs — and for franchisees who aspire to scale beyond one location.Real experience. Practical insight. A candid look at what growth actually requires.Produced by My Podcast Host. Subscribe to stay connected to the leaders shaping the future of franchising.

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How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator | Franchise Leadership Spotlight

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