How Mizzen+Main got Phil Mickelson to dance on TV

What this episode covers

You all saw it. On Twitter or ESPN or CNN or elsewhere. Phil Mickelson dancing and dodging golf balls in a Mizzen and Main dress shirt. How did that come together to become the campaign of the year? How did it inspire Mizzen and Main to keep spending commercial dollars? There is a pretty clear path for this story, but some of it will surprise you. Mizzen and Main CEO Kevin Lavelle joins us to break down the brilliant spot and how they convinced Mickelson to do it.

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Frequently Asked Questions

How long is this episode of Drop Zone - GOLF Podcast?

This episode is 31 minutes long.

When was this Drop Zone - GOLF Podcast episode published?

This episode was published on December 20, 2018.

What is this episode about?

You all saw it. On Twitter or ESPN or CNN or elsewhere. Phil Mickelson dancing and dodging golf balls in a Mizzen and Main dress shirt. How did that come together to become the campaign of the year? How did it inspire Mizzen and Main to keep...

Can I download this Drop Zone - GOLF Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.