How MLB is Using AI, Streaming, and Tech to Shape the Fan Experience with Chris Marinak

Major League Baseball is a leader in sports technology and innovation. In this episode, Chris Marinak, Chief Operations & Strategy Officer at MLB, takes us inside the league’s evolving approach to tech.You’ll hear about their groundbreaking partnerships with Apple and Google, their use of AI, data analytics, AND streaming advancements to enhance the fan experience.Chris also shares insights on how MLB is using technology to engage younger fans, improve media distribution, and expand globally. Recent rule changes even lead to one of the most successful attendance surges in decades!In this episode, you’ll hear:How MLB is using generative AI to automate content translation for international fans and personalize the MLB app experienceThe role of partnerships with Apple, Google, and Adobe in shaping the league’s technology strategyWhy rule changes, like pitch clocks and bigger bases, are revitalizing fan interest and increasing attendanceWhy MLB invests in first-party fan data and what it means for ticketing, media rights, and the future of sports consumptionThe global growth of baseball in London, Korea, and Mexico, and why Shohei Ohtani is a worldwide phenomenonResources and Links:Connect with Chris Marinak on LinkedIn and check out the MLB website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.