How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership

Episode 312 of the Sports Media Podcast with Richard Deitsch features Apple/MLS lead analyst Taylor Twellman and Sports Media Watch founder and editor Jon Lewis In this podcast, Twellman discusses what Messi coming to America means for MLS; how MLS/Apple will attempt to capitalize on Messi’s arrival; why Twellman thinks this is bigger than Pele playing in the U.S; the broadcasting challenges surrounding Messi’s arrival; what kind of access Messi will provide sports media; what is realistic in terms of Messi’s health and form; how Messi will be covered by other outlets; his impact on the 2026 World Cup; the MLS broadcasting experience for Twellman so far, and more. Lewis discusses the NBA Finals and Stanley Cup Final viewership; wha trends we think are notable and worth thinking about medium term; the impact of the 18-49 demo; the impact Messi can have on MLS and media. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, Stitcher, and more.