How MM Romance Went from Niche to Viral

Why are readers obsessed with MM romance? Beloved authors Lucy Lennox and Clare London join us to explore the genre’s rising popularity and why gay romance resonates so deeply. We discuss:  What draws women to MM stories: the gender stereotypes women shed when both protagonists are male, the appeal of seeing men portrayed as emotionally engaged partners, and the double standard inherent in scrutinizing women’s reading choices   The evolution of MM romance over the last decade and the impact Heated Rivalry had on it becoming more mainstreamThe personal realities of building careers in a genre that wasn’t widely understood, and Lucy’s fears about her children being bullied for it Plus: Clare and Lucy’s response to the question MM writers hear most often: How can women write MM romance?This episode is about readership, representation, community, and how MM romance went from niche genre to cultural conversation.Show Notes:Bothered StoriesSign up to read our high heat, smutty fiction (with plenty of queer stories!) at botheredstories.com and use code SMUTTALKS for 25% off annual membership.LucyLucy's websiteLucy’s newsletter: subscribe to her newsletter for free stories and books! Lucy’s facebookLucy’s Lair (Facebook reader’s group)Pre-order her new stand alone book Baby Girl New to Lucy? Start with Borrowing BlueClareClare’s websiteClare’s newsletter: subscribe for giveaways!Clare’s facebook Writing as Stella Shaw (rent boy romance)