How Mobile Apps Use Deep Linking to Drive User Retention

Episode 20 dives into deep linking — the unsung infrastructure that makes app experiences feel seamless. Lucas and Luna break down how apps like Airbnb and Spotify use deep links to re-engage users, reduce friction, and boost retention. They explain the difference between basic and deferred deep linking, unpack real metrics from a 2025 Branch study showing a 40% increase in retention for apps using deep links in push notifications, and discuss why many app teams still neglect this tool. If you're building or marketing a mobile app, this episode gives you a concrete tactic to improve user stickiness without invasive tactics. No fluff — just a focused look at a feature that quietly drives growth for the best apps. #DeepLinking #MobileApps #UserRetention #AppEngagement #Airbnb #Spotify #BranchMetrics #AppMarketing #ProductGrowth #PushNotifications #DeferredDeepLinking #AppOnboarding #RetentionStrategy #MobileProduct #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo