How Mobile Apps Use Local Alerts for Hyper-Relevant Engagement

Episode 43 of The Mobile App Business with Fexingo dives into hyper-local push notifications—a tactic that uses a user's real-time location to trigger relevant alerts. Lucas and Luna break down how Starbucks' 'Happy Hour' geofencing drove a 12% same-store sales lift in 2025, and how weather-triggered notifications for the Domino's app boosted order frequency by 8%. They explore the privacy trade-offs, the shift to on-device geofencing in iOS 17+, and why brands must keep opt-in rates above 40% to avoid uninstalls. If you're a product manager or growth marketer, this is your playbook for balancing relevance with creepiness. #MobileApps #PushNotifications #Geofencing #LocationBasedMarketing #Starbucks #Dominos #iOS17 #Privacy #UserEngagement #HyperLocal #ProductGrowth #RetentionStrategy #BusinessAndTechnology #Podcast #FexingoBusiness #BusinessPodcast #MobileProduct #AppMarketing Keep every episode free: buymeacoffee.com/fexingo