How mobile broke marketing & why it will fix it

It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market - mobile is no different yet it is the most disruptive because it is mobile. Good and confused? Watch on.

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "How mobile broke marketing & why it will fix it" was published on February 19, 2015.

February 19, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market - mobile is no different yet it is the most disruptive because it is mobile. Good and confused? Watch on.

Episode Description