EPISODE · Nov 20, 2013 · 35 MIN
How Mobile Powers New, Engaging Publishing Models; Study on Mobile: The Great Co
from Mobile Presence · host WMR.FM
Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation.Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned study entitled Mobile: The Great Connector, a new publication researched, written and produced on behalf of the Mobile Marketing Association in the U.K.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
What this episode covers
Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation.Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned study entitled Mobile: The Great Connector, a new publication researched, written and produced on behalf of the Mobile Marketing Association in the U.K. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
NOW PLAYING
How Mobile Powers New, Engaging Publishing Models; Study on Mobile: The Great Co
No transcript for this episode yet
Similar Episodes
May 7, 2026 ·8m
Apr 23, 2026 ·12m
Apr 16, 2026 ·12m
Apr 9, 2026 ·15m
Apr 2, 2026 ·13m