EPISODE · Aug 25, 2026 · 1H 29M
How Modern Brands Build Loyalty, Purpose, and Identity | Andy Stalman | Shekhar Natarajan Podcast
from Tomorrow, Today · host Shekhar Natarajan, Andy Stalman
Andy Stalman's journey from Argentina to becoming a global branding expert How crisis can build resilience, creativity, and innovation Lessons from working with global brands including Lacoste and airport businesses Why a brand is much more than a logo The importance of purpose, identity, values, culture, and consistency Why companies struggle with internal and external brand alignment How leadership shapes organisational culture and brand value The idea of brands as modern-day "totems" that people gather around Why branding must move from what brands say to what brands actually do The growing role of technology and AI in branding How businesses can protect brand value in an AI-driven world Why intellectual property protection is becoming increasingly important The connection between brand value and company value Founder-led brands vs. brand-led organisations Knowing when a company needs to reinvent itself Lessons from brands such as Amazon, Zara, Apple, Coca-Cola, Nike and Ryanair Why "customer-centric" is often one of the biggest claims brands fail to live up to The role of love, humanity and purpose in the future of brands Andy's perspective on suffering, resilience, family, purpose and the lessons life teaches us A rapid-fire discussion on overrated and underrated brands, marketing, AI, leadership and the future of social platforms Key takeaway: A powerful brand isn't built by what a company says about itself. It is built by what the organisation consistently does, believes, delivers, and makes people feel. Subscribe to Tomorrow Today Show by SKN for more transformative global conversations. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
In this episode of Tomorrow Today with Shekhar Natarajan, Shekhar sits down with internationally renowned branding expert Andy Stalman for a wide ranging conversation on what it really takes to build, protect, and evolve a powerful brand. Andy shares how growing up in Argentina and later building his career across Europe shaped his resilience, creativity, cultural perspective, and approach to branding. He reflects on his journey from working with global companies to building his own branding practice and eventually co-founding Totem. The conversation explores why a brand is far more than a logo or visual identity. Andy explains how strong brands are built around purpose, values, identity, culture, leadership, consistency, and the experiences they create. He also discusses the gap between what companies claim to represent and how they actually behave internally and externally. As the conversation moves into the age of AI, Andy and Shekhar explore brand protection, intellectual property, trust, technology, human connection, and the growing importance of keeping humanity at the centre of innovation. From Amazon, Zara, Nike, Apple, Coca-Cola and Ryanair to the future of leadership and the evolution of branding, this episode offers a thought-provoking look at why the strongest brands are the ones that don't just communicate what they stand for they live it. #AndyStalman #TomorrowTodayPodcast #ShekharNatarajan #TotemBranding #BrandStrategy #MrBranding #LeadershipDevelopment #BusinessTransformation #CorporateCulture #BrandIdentity #FutureOfWork #AIinBusiness #MarketingStrategy #BrandDoing #Leadership #BrandIdentity #BrandStrategy #BrandDoing #TotemBranding #MrBranding #TomorrowTodayPodcast #ShekharNatarajan #AndyStalman #CorporateCulture #LeadershipDevelopment #BusinessTransformation #AIinBusiness #MarketingStrategy #FutureOfWork #Leadership
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How Modern Brands Build Loyalty, Purpose, and Identity | Andy Stalman | Shekhar Natarajan Podcast
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