How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU

WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)