EPISODE · Mar 11, 2026 · 28 MIN
How Monet used Facebook groups to sign up 7,500 content creators before building the product
from Fintech Builders · host Frontlines.io
Jacob Casson spent years trying to solve cash flow for the entertainment and media industry — influencer agencies, production houses, film and TV — while nearly running his own company into the ground twice. In this episode, he breaks down how Monet evolved from a creator banking product into a financial back office and lending platform, how he recapitalized under a hostile takeover attempt, and why the UK media industry is one of the most defensible fintech niches nobody is building for.Topics Discussed:Why traditional lenders systematically misprice influencer agency riskHow Monet ended up inside Coldplay's global marketing payment flowsThe pivot from creator-facing banking to agency financial infrastructureSurviving a hostile takeover attempt and engineering a recapitalizationThe decision to stay UK-focused in 2025 and what it would actually take to enter the USExpanding into film and TV debt: tax credits, pre-sales, and broadcasting license feesRaising debt vs. equity: why conflating the two is a costly fintech mistakeThe founder psychology of performing better under pressure than in calm// Sponsors: Front Lines — Silicon Valley's leading Podcast Production Studio. We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. Mention you are a listener and get a 10% discount. www.FrontLines.io/Podcast-as-a-Service
What this episode covers
Jacob Casson spent years trying to solve cash flow for the entertainment and media industry — influencer agencies, production houses, film and TV — while nearly running his own company into the ground twice. In this episode, he breaks down how Monet evolved from a creator banking product into a financial back office and lending platform, how he recapitalized under a hostile takeover attempt, and why the UK media industry is one of the most defensible fintech niches nobody is building for.Topics Discussed:Why traditional lenders systematically misprice influencer agency riskHow Monet ended up inside Coldplay's global marketing payment flowsThe pivot from creator-facing banking to agency financial infrastructureSurviving a hostile takeover attempt and engineering a recapitalizationThe decision to stay UK-focused in 2025 and what it would actually take to enter the USExpanding into film and TV debt: tax credits, pre-sales, and broadcasting license feesRaising debt vs. equity: why conflating the two is a costly fintech mistakeThe founder psychology of performing better under pressure than in calm// Sponsors: Front Lines — Silicon Valley's leading Podcast Production Studio. We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. Mention you are a listener and get a 10% discount. www.FrontLines.io/Podcast-as-a-Service
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How Monet used Facebook groups to sign up 7,500 content creators before building the product
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