How Mortgage Brokers Can Outperform Big Retail Lenders ft. Alec Hanson | Local Leverage Ep. 32

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Alec Hanson, the VP of Revenue Development & Growth at LoanDepot. Alec is a mortgage industry veteran who has worn nearly every hat - from top originator to chief marketing officer.Alec transitioned from originating loans to leading revenue growth initiatives at one of the country’s largest mortgage lenders. In his current role, he’s focused on expanding strategic partnerships, enhancing digital engagement, and streamlining originator support with cutting-edge tools and training platforms.In this episode Alec shares insights on:✅ Building modern lead-to-close funnels for local teams✅ The evolving role of CRM and digital nurture ecosystems✅ Winning with agility, personalization, and originator enablement✅ Key consumer behaviors shaping the mortgage market in 2025✅ Why most brokers underperform—and how to change thatIf you're a mortgage broker or local loan officer, this is a tactical breakdown to help you outperform retail giants using smarter, originator-first strategies.🎧 Listen & Subscribe:🎧 Apple: [Apple Podcast Link]🎧 Spotify: [Spotify Link]🎧 Amazon: [Amazon Music Link]🎧 Listen & Subscribe:🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage📺 Watch More Episodes:🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa📲 Follow Local Leverage:🌐 Website https://www.propertyradar.com/learn/l...📸 Instagram:   / localleverage_ig  📘 Facebook:   / localleveragepodcast  📲 Follow Mark Hockridge:🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/🔗 Instagram:https://www.instagram.com/markhockridge/📲 Follow Alec Hanson:🔗 LinkedIn: https://www.linkedin.com/in/alec-hanson/🔗 Instagram: https://www.instagram.com/alecthehanson/🌐 Website: https://www.alec-hanson.com/📲 Follow LoanDepot:🌐 Website: https://www.loandepot.com/📸 Instagram: https://www.instagram.com/loandepot/📘 Facebook: https://www.facebook.com/loandepot🔗 LinkedIn: https://www.linkedin.com/company/loandepot/#MortgageMarketing #LoanOfficerTips #RevenueGrowth #LocalLending #LeadGen #MortgageBroker #ModernLending #loandepot