How MSLs can WIN with Social Media in Medical Affairs

In this episode, Tom Caravela is joined by Bruno Larvol to explore the intersection of medical science liaisons (MSLs) and social media. They discuss the importance of social media engagement, addressing compliance concerns, and the value of social media listening for MSLs. The conversation includes strategies for leveraging social media insights, building a professional brand, and distinguishing between key opinion leaders and digital opinion leaders. Bruno and Tom also delve into social media's impact on recruitment, career development, and time allocation, while promoting progressive engagement policies. The episode concludes with insights on the future of podcasting and the metaverse.