How Much AI is Too Much for Your E-Commerce Strategy? | Ft. Chris Perry

This week on the Digital Shelf Insider, Shreshta Joy welcomes back Chris Perry, Co-Founder & CLO at firstmovr, for a deep dive into one of the most discussed (and hyped) topics in e-commerce today, AI. After being on the podcast a year ago, Chris returns to share his thoughts on the rapid rise of AI in e-commerce and the importance of dehyping it.They explore the dangers of overhyped AI claims and why it’s crucial for brands to find the balance between automation and authenticity. Chris discusses where AI adds real value in e-commerce, such as improving product content and images, but also highlights where it risks becoming too much; blurring the lines between genuine engagement and a soulless, automated experience.What’s in store:(00:00) Trailer(01:20) Intro & Greetings (Chris Perry)(03:03) AI Fatigue (07: 04) PDP Automation: Complete vs. Compelling Content(13:43) Ethical Considerations of AI in E-Commerce(17:54) Why Choose MetricsCart? (Mid-Roll Break)(19:05) Dramatization vs. Enhancement(21:29) The Conflict of CPG Storytelling with AI (25:01) Signs of Brands Optimizing for System Over Shoppers(30:37) The Prompted Series(33:40) Real Human Impact of AI Reskilling & Grief Curve(39:12) Top Three Takeaways(45:50) OutroThis episode is packed with insights on how brands can stay ahead by embracing AI’s potential without losing their human touch. It’s about using AI to enhance your e-commerce strategy, not replace the authenticity that builds trust with shoppers.Also, check out the latest MetricsCart exclusive VoC report on the best running shoes in 2026 to see what real shopper feedback reveals about performance, comfort, and buying trends: https://metricscart.com/insights/voc-report/best-running-shoes-voc-report/