How Much Customer Research Should You Do? | Romney Taylor, VP of Marketing at Habito

In this episode, I’m chatting with Romney Taylor, VP of Marketing at Habito. Before working at Habito, Romney was working for a very successful management consulting company, with clients such as Giffgaff, Skype and Zopa.What is Habito? Habito is an online mortgage broker. But it’s not just any mortgage broker: they’re user friendly, tech-savvy and are a B corp. Since 2015, they’ve received over £63M in total funding, sorted £4 bn worth of mortgages and have over 4000 excellent client ratings on Trustpilot. In this episode, Romney and I chat about Habito’s hyper focus on customer centricity, how they do their customer research and the role certain emotions play in their marketing campaigns.Habito's website: https://www.habito.com/Follow Romney on LinkedIn: https://www.linkedin.com/in/romneytaylor/