How much is the Super Bowl worth to the host?

Everywhere you look, it’s clear that the Super Bowl is here. Murals and banners are up, cities are cleaning up, and the fans are flying in. Many guests are staying and partying in Scottsdale. Football-themed events and entertainment are transforming downtown Phoenix, and the game itself is in Glendale. Experts predict that a large percentage of the people attending these events will be tourists, and the state is projected to make hundreds of millions of dollars from Super Bowl 57. The last time Arizona hosted the Super Bowl in 2015, the Pro Bowl also kicked off the next weekend. That year, the state made more than $700 million in 10 days, according to an estimate from Arizona State University. But the Super Bowl's effects can be uneven, and it does come with costs, too. This week on The Gaggle, a podcast by The Arizona Republic and azcentral.com, hosts Ron Hansen and Mary Jo Pitzl are joined by Arizona Republic reporter Corina Vanek to discuss what goes into putting on a mega-event like the Super Bowl. Ryan Brewer, associate professor of finance at Indiana University, joins the show to break down the costs and economic benefits of hosting the Super Bowl. Learn more about your ad choices. Visit megaphone.fm/adchoices