How much is your personal data worth to tech companies?

The expression that if something is offered for free, then you are the product is often used in relation to technology companies, but new research has calculated how much companies are profiting off our data. The Web3 Foundation suggests that over €200,000 worth of personal data is collected from each European by big tech and AI companies over a lifetime, raising concerns over how our data is harvested and used.Joining Ciara Doherty to explain the study is Ciara O’Brien, a Technology Journalist with The Irish Times.