EPISODE · Nov 16, 2020 · 18 MIN
How Much of the Consumer Experience Should You Own?
from Unpacking the Digital Shelf · host Digital Shelf Institute
Sign up for the live webinar with Joe GerstandSam Silverstein at Grocery Dive
What this episode covers
When the FT and Grocery Dive both wrote about the growth of Instacart and others, and the challenges of profitability, data ownership, and consumer relationship, it's time for Rob and Peter to talk about longer-term strategy for brands. It's not just in grocery - over the next 5 years, who will own the consumer?
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How Much of the Consumer Experience Should You Own?
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