How much of your marketing budget you should be investing in mobile - with MMA CEO Greg Stuart

Greg Stuart, CEO of the Mobile Marketing Association, joins us to talk about some ground-breaking research that his organization has been conducting with the likes of WalMart, Coca-Cola, AT&T and MasterCard. The study is called Cross Marketing Effectiveness (SMoX) and offers as close as possible the answer to every marketers top questions about investing in mobile: How much money should we spend and where should we spend it to be most effective. Greg is here to summarize the results and give us the answers we seek. Full show notes can be found here.