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How Much Should I Spend in S&M as a Percentage of Revenue?

EPISODE · Oct 12, 2023 · 3 MIN

How Much Should I Spend in S&M as a Percentage of Revenue?

from SaaS Metrics School · host Ben Murray

In episode #91, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in sales and marketing. We expect efficiency over time in our OpEx area. - What is OpEx? - What are the S&M benchmarks? - Careful with this benchmark - Benchmarkit.ai is your source for benchmarks Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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How Much Should I Spend in S&M as a Percentage of Revenue?

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