How Much Should You Charge for Online Personal Training episode artwork

EPISODE · Apr 14, 2026 · 22 MIN

How Much Should You Charge for Online Personal Training

from PT Profit Podcast · host Beverley Simpson

How Much Should I Charge for Online Personal  Training?Why Price Is NOT the Reason Your Coaching Isn't SellingIf you've been wondering *how much to charge for online coaching* — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framework so you can finally charge what your transformation is actually worth.What You'll Discover:- Why "I can't afford it" almost never means what you think it means- The three-offer structure every profitable coaching business needs (premium, accessible, and low-ticket)- The three traps keeping most coaches undercharging: commodity pricing, imposter syndrome, and fear-based pricing- How value is actually determined — and the four levers you can pull to make your offer irresistible- The value ladder: DIY → Done With You → Done For You (and how to price each tier)- Why your coaching needs to be positioned as a *need*, not a luxury- How to use low-ticket front-end offers to create buyers who become premium clients Key Timestamps- 00:00 — Introduction: Price is not the reason your coaching isn't selling- 01:45 — Who this episode is for (and the questions it answers)- 03:10 — The three-offer model: premium, accessible, and low-ticket- 06:00 — What your clients *really* mean when they say "I can't afford it"- 08:30 — The Model Pricing Framework explained- 10:45 — Trap #1: Pricing on commodity (the banana stand analogy)- 13:00 — Trap #2: Imposter syndrome and why it leads to undercharging- 16:20 — Trap #3: Pricing on fear instead of values- 18:00 — The four levers of perceived value- 21:30 — The value ladder: DIY, done with you, done for you- 26:00 — Positioning your offer as a need, not a luxury- 29:00 — How to build low-ticket front-end offers that prime premium clients- 33:00 — Wrap-up and next stepsResources & Concepts Mentioned🎯 Ready to see the full system?Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months:https://ptprofitformula.com/simplescalingWant more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/contentConnect with BeverleyMORE FREE RESOURCES:Connect on Instagram:   / bsimpsonfitness  Connect on Facebook:   / onlinefitnessmarketing  Support the show

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How Much Should I Charge for Online Personal Training? Why Price Is NOT the Reason Your Coaching Isn't Selling If you've been wondering *how much to charge for online coaching* — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framewor...

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How Much Should You Charge for Online Personal Training

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This episode was published on April 14, 2026.

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