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How Much Should You Spend Advertising to Existing Customers?

EPISODE · Sep 23, 2026 · 1 MIN

How Much Should You Spend Advertising to Existing Customers?

from The Science of E-Commerce Advertising. · host Hirdesh Matai

Most e-commerce brands don’t know how much they should spend reaching their existing customers.Spend too little, and you leave revenue on the table. Spend too much, and you waste budget repeatedly reaching the same audience.There’s a simple way to calculate the right starting point using your customer base, target frequency, and CPM.

Episode metadata supplied by the publisher feed · Published Sep 23, 2026

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How Much Should You Spend Advertising to Existing Customers?

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