How Much Should You Spend on Brewery Marketing?

How much should you spend on brewery marketing?  What is the right amount, and how do you figure this out?  Julie Rhodes from Not Your Hobby Marketing Solutions joins the podcast with answers.  Julie specializes in helping breweries optimize retail sales plans, execute digital marketing plans and improve distribution management. And she has lots of great information to share about proven and profitable brewery marketing strategies.  Key TopicsHow to budget your marketing dollars (benchmarks and rules of thumb)Profitable brewery marketing tactics The brewery marketing plan (starting points to build a good one)ResourcesLearn more about Julie and Not Your Hobby Marketing SolutionsGet the Case Equivalent Conversion CalculatorCheck out the brewery financial training newsletterToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.