How much should you spend on digital marketing & Google ads [Marketing Q&A]

In today's episode of The Australian Business Podcast, Jordan is joined by Zara to answer all of your marketing questions. How important is setting up the meta pixel, your Google Ads conversion tracking, and/or conversions API when running Facebook ads or Google Ads? How do I choose the right social media platforms for my business? I have a homemade candle business. I’ve done markets and have a website, and I’m thinking about paid advertising. However, I'm not sure how much I should budget for digital marketing. What is the best way to get some quick wins on the board and get some sales? Send us your business questions for this weekend’s episode Anyone can send us questions… that means you! Click here to send Jordan, Danil and Owen a question to answer on air. Just select “The Australian Business Podcast” when prompted. AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Amazing deals go below 👇 Grey Space Advisory – snag a $100 health check Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check. Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices