How much would you pay? Finding the value of a clean environment

How much would you pay to swim in a clean lake? How much to take a breath of fresh, clean air? To fish in a pristine stream? You may not ever think about that, but there is somebody who does — a lot. On this episode, meet the professor who’s working to understand the economic value of a clean environment. Host: Amy Barrilleaux Guest: Dan Phaneuf, Professor, Agricultural and Applied Economics, Unversity of Wisconsin Resources for You:  Clean Wisconsin: Fighting for Clean Water